Disruptive Strategy Short Course - 2022

Leveraging my knowledge on disruptive innovation to develop winning, executive-level strategy and how to position a business for growth. I have gained a wealth of knowledge and theories that I'm eager to put into practice. With every moment of learning, my outlook on branding and marketing has been different and challenges the status quo to push a business or brand on a path towards success.

Sort Course: Luxury Creation & Branding: 2020

An intensive 2 month program that allowed me to discover the key fundamentals of the Luxury Industry and the incredible LVMH ecosystem through exams and the following 4 modules:

1. LVMH and the Luxury Industry
2. Luxury and Sustainability
3. Creation and Branding
4. Retail & Customer Experience

Short Course: Sustainable Fashion - 2020

Taught by two tutors with a combined 20 years of working in sustainable fashion and experience of setting up new businesses, designing for the high street, and managing projects with global corporations. With a share a passion for improving the way fashion does business, presenting research findings and encouraged to source up-to-date information, facts and figures on the topics covered, this course allowed me to develop a broad understanding of the fashion industry, from textile fibre production to the globalisation of fast fashion from a sustainability point of view.

2 Short Courses: Confident Copywriting, Brand Strategy - 2020

Developing my copywriting skills and strengthening my unique writing style, I gain practical insight into persuasive writing by working on print, web, social media and other forms of marketing media. Additionally my second course uniquely combined design and marketing expert information and gave me an insight, and hands-on practical experience into the whole process of branding from strategic brand positioning and articulation to brand identity creation, brand expression and brand experience.

Jun 2022 - Present · 2 + yrs

With experience in marketing, branding, creative direction, product design input, brand licensing, campaigns and photoshoots I am now venturing into the world of export and trade shows to allow me to have a full circle understanding of the product journey and the channels they take and how we can enhance this from within the brand.

Feb 2023 - Dec 2023 · 11 months

After a covid university experience I decided to travel for a year to make up for missed opportunities. Choosing to go into the yachting industry and work in hospitality, major event planning as a personal assistant, I have gained a wide array of life, organisation and people skills as well as networking contacts on a global scale.

Mar 2021 - May 2021 · 3 months

Working first hand with (then) Creative Director Mariya Dykalo and Corporate Director Andrew Gordon, my marketing placement focused on current brand analysis worldwide as well as potential growth avenues for indirect markets and sectors for future brand penetration.

Aug 2018 · 1 month

As a marketing intern at a Virgin Fast Track 100 award winning company, I spent the duration of my time soaking up all the valuable information from departments such as Marketing, Garment Technology & Design, Talent, Social Media, as well as being a photoshoot runner and shadowing and learning from CEO Ben Francis.

Jul 2017 · 2 weeks

Completing a 2 week Luxury Brand Marketing Internship at the age of 16, I was encapsulated with the industry of luxury automotive, from how they are created on the supply chain to the TV commercials we watch at home. With a direct interest in the 'Special Vehicle' department I learned the difference between luxury branding and marketing compared to just disposable income marketing and branding and how it's all about the storytelling.

Advertising and Communication (Cancelled due to Covid) - 2021

A competitive university transfer program that I was selected for after rigourous rounds of interviews and portfolio work. I wanted to go to FIT to study Advertising & Communications as that program gives a broad-based introduction to the various aspects of the fields of: advertising, direct marketing, journalism, public relations, and media buying. With the opportunity to create media campaigns, write ads and press releases, and produce commercials in a professional digital studio, I wanted to develop an advertising and marketing understanding from the world's epicentre of advertising (Time Square, New York) from leading field professionals.

Ba (Hons) Fashion Marketing & Branding (Disposable Income Industries) 2019 - 2022

Making me a strategic thinker, within my degree I used market analysis and business acumen to develop and prepare briefs for multiple creative agencies in various disposable income industries. I studied modules which delve into the theories behind fashion marketing, branding, self-identity and cultural influences, and applied this knowledge to live project briefs set by some of the industry’s biggest labels.

A-Levels; Business, Product Design and Mathematics - 2017 - 2019

• Awarded Double Scholarship for Design & Innovation, Netball

• Academic Achievement Award for Product Design

• Deputy Head of House

• Sixth Form Representative

• Gold Duke of Edinburgh

• School Council Representative

• Member of the Old Millfieldian Society

• Event Steward with the Youth Volunteer Network

• Charity Officer

• Debating Team Member

• U18 Millfield First Team Netball

IGCSE's, Biology, Chemistry, Physics, History, DT Graphical Products, Maths, English, RS, French - 2006 - 2017

• Head of House
  Arkwright Scholarship Nominee

• Star Pack Design Award Team Winner

• Silver & Bronze Duke of Edinburgh

• School Monitor

• Senior School Colours

• Combined Cadet Force (CCF) – Army Core

• U18 Bromsgrove Netball First Team

• U17 West Midlands Regional Netball Academy

• Worcestershire County Netball